Branding

.swm/branding.ap781lms.pl.sw.md

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+---
+id: ap781lms
+title: Branding
+file_version: 1.1.3
+app_version: 1.15.3
+---
+
+<!-- Intro - Do not remove this comment -->
+## Logo
+
+We decided to base our logo on the South American great horned owl that can be found throughout the Americas.
+
+The owl is a symbol of wisdom and knowledge, a nod to our intersectional identity as Latina software engineers.
+
+The owl is also a symbol of death and rebirth, a nod to our mission of helping Latinas transition into software engineering and thrive in their careers.
+
+## Colors
+
+Find the color palette [here](https://coolors.co/9e0001-ffc101-3f784c-7d1128-151515).
+
+### Primary
+
+<br/>
+
+`#9e0001`
+
+<br/>
+
+### Secondary
+
+<br/>
+
+`#FFC101`
+
+<br/>
+
+### Success
+
+<br/>
+
+`#3f784c`
+
+<br/>
+
+### Error
+
+<br/>
+
+`#7D1128`
+
+<br/>
+
+### Text
+
+<br/>
+
+`#151515`
+
+<br/>
+
+## Font
+
+[Latina Essential](https://www.behance.net/gallery/51912641/Latina-Essential-Free?locale=en_US) by Latinotype
+
+## Brand Attributes
+
+*   Proud
+
+*   Bold
+
+*   Authentic
+
+```
+```
+
+<br/>
+
+This file was generated by Swimm. [Click here to view it in the app](https://app.swimm.io/repos/Z2l0aHViJTNBJTNBbGF0aW5hLWRldiUzQSUzQUxhdGluYS1EZXY=/playlists/ap781lms).

.swm/swimm.json

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+    "configuration": {
+        "swmd": true
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+}